The Power of Experiments Free download Ü 8

Michael Luca ¹ 8 Summary

The Power of Experiments Free download Ü 8 À How organizations—including Google StubHub Airbnb and Facebook—learn from experiments in a data driven world Have you logged into Facebook recently Searched for something on Google Chosen a movie on Netflix If so you've probably been an unwitting participant in a variety of experiments—alOw to cut 50 million from its yearly advertising budget or bring to light something previously ignored as when Airbnb was forced to confront rampant discrimination by its hosts Moving beyond tech Luca and Bazerman consider experimenting for the social good different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism Experiments they argue are part of any leader's toolkit With this book readers can become part of “the experimental revolution”. The book is a great introduction to experiments and experimental thinking The examples given in the book are really eye opening and the discussions on them are also insighful I didn't care for the structure of the book but the content was really amazing

Summary Ô eBook, ePUB or Kindle PDF ¹ Michael Luca

How organizations including Google StubHub Airbnb and Facebook learn from experiments in a data driven world Have you logged into Facebook recently Searched for something on Google Chosen a movie on Netflix If so you've probably been an unwitting participant in a variety of experiments also known as randomized controlled trials designed to test the impact of different online experiences Once an esoteric tool for academic research the randomized controlled trial has gone mainstream No tech company worth its salt or its sh. Terrific accessible intro to the use of experiments to inform business and policy decisions for non experts Part history part case studies part lessons Read an advance copy book is due in March 2020

review The Power of Experiments

The Power of ExperimentsAre price would dare make major changes to its platform without first running experiments to understand how they would influence user behavior In this book Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data driven world Luca and Bazerman describe the central role experiments play in the tech sector drawing lessons and best practices from the experiences of such companies as StubHub Alibaba and Uber Successful experiments can save companies money eBay for example discovered h. The book covers key experimentation done in business and industry and how it can impact the goals Experimenting is a complement to intuition with data and tests Often our gut reaction or what seem intuitive does not result in the best solution Testing helps meet key purposes like verifying theory understanding magnitudes evaluating policy or products or exploring fact finding it is best to use a series of experimentation to create a better frameworks Similar to how a multimodel frame work provide a better understanding a series of experimentation leads to a better framework Test also focus on narrow or short term outcomes Often the intuition is wrong and experimentation helps detect the impacts on harder longer term goals The book covers how this is being done in many business and government It also deletes lightly into the evolving ethics of this in the edge of digital everything with Uber Facebook and university